“Yesterday’s editor in chief in publishing is today’s content strategist in de digital ecosytem, and businesses will increase their focus on finding top talent in that field. In addition their will be an increasing focus on creating high-end media formats, especially video. Infographics, galleries, podcasts, and video content will all be hugely popular in the content marketing field. Video is dominating the space, with many consumers preferring this format and new platforms entering the space every day. If a brand is investing in new visuals, it should focus on video.”
Bron: Magan James, clinical psychotherapist and content strategist for MGID.